Premier League copyright increased dizzying numbers. Looking over, everyone can benefit. But what is it, everything is so beautiful. So who will suffer? The answer is drinkers in the UK.
Last summer, Sky and BT Sports channels had a slight increase, up 10%, to make up for the budget spent on the Premier League’s new 8.3 billion license package. In this terrible number, the Sky and BT corporations alone paid £5.14 billion.
Copyright of rising television is good news for every club, player and fans to come to the yard. Clubs have more money to buy players, players get higher wages and fans will come to the stadium at a cheaper cost. When the clubs are no longer dependent on revenue on the days of the match, they receive revenue from television rights with a big smile.
Watching football at pubs has become a cultural feature in England. Every weekend, the bars are always packed with fans coming here to watch the football. Entering the yard is not allowed to drop the door, the ticket price is high (a guest team member must pay 30 tables/match), which is not always possible. So just watching and drinking is a very preferred option.
And Sky and BT Sports have “fired” these pubs right away. On average, each shop will pay £20,000/year for Sky or BT Sports. In the UK, they calculated very fast sales in every pub. So depending on the quality of the business, the number of customers at the shops, the stations will charge different rates. The pub in central London, with hundreds of guests per game, of course the price must be higher than that of a coastal pub, each match only a few dozen fans. But overall, Sky prices have increased by 10% over the previous season, BT Sports has increased by 8.9%.
In the UK, pubs become the first object to be “exfoliated”, to the point that politicians have to go on. In 2009, there was a group called “Save the pubs (pubs)”, as soon as the fee for each Premier Season was not as great as it is now. The reason is that the cost of watching the Premier League every year puts a tremendous pressure on small and medium bars. If you do not broadcast live sports programs, the shop will lose guests.
The Guardian newspaper gave a specific example: The Old Red Lion Theater, a medium-sized pub in central London, had to pay £26,114 per year to report Premier League matches on Sky and BT Sports channels. Meaning, on average each season, they pay 148 pounds/match on Sky and 178.5 pounds/match on BT Sports. Make simple problems. With a beer price of £4.5, they have to sell 35 cups to bring back the capital, here is the television capital. Also doing business problems, after deducting electricity, water, service personnel must sell at least 88 cups/match to break even. This number is only available in big matches.
When BT Sports first entered the Premier League field in 2012, the pub just paid £1,595 a month for Sky. Then BT Sports giants appeared, they had to pay an extra £600 a month. Not every pub can afford that number. They are forced to raise the price of alcohol, but they cannot increase much due to fear of losing customers.